Brand Identity · Illustration
2020
A feel-good brand identity.
Every year EAB hosts an employee-focused event that showcases the benefits offered to teams and their families. In this brand refresh, my creative strategy was to create a persona for each of the expo’s experiences and offerings (i.e. financial, fitness, mental balance, etc). I created a diverse pool of characters to represent and celebrate the amazing community and individuals they work with day-to-day.
When it comes to branding the first thing I give my attention to is the concept pitch. I presented three ideas for the branding strategy and offer a brief explanation of how the style can be incorporated throughout the event.
