Brand Identity · AI Generation
2026
Designing with AI, not against it.
This brand campaign was to highlight the launch of the OpenAI and Accenture Federal Services partnership. The main graphic was developed and designed by playing with a breadth of different generation tools like Gemini for concepts and Adobe Firefly/Photoshop for iterating.
My role as the visual design lead was to develop and refine the primary look and feel, while providing visual storyboards for our motion and interactive designers for an additional layer of interest throughout the space. When it comes to visuals, AI is not a magic wand, but a thought partner. Trust me, you likely will need to take it in multiple tools to get the result you want.
